Most people, especially clients, ask themselves why do they send me an email template? Is just spam and not worth my time. Well a bad email template has the fault of this general thought. On this article we want to show how you can make this marketing tool a success and all the different stuff you can do with them.

The trick lays in using templates to create a generic email that can be sent to all your customers, but write it in such a way that you can personalize it and make it relevant to each individual recipient. A web designer and a PSD to email coder can make it even more personal and amusing for your clients.

It gives you a foundation upon which you can create your own style, content and, most importantly, a strong call to action. There has to be a special offer that’s only available to newsletter recipients to seek a connection between you and the customer by encouraging them to contact you directly. This will increase sales.

Emails stand a good chance of being deleted before they are read, so the first important detail has to be the subject line. Generate interest by creating a subject line that encourages the reader to delve further into the body of it. Without that initial interest, it doesn’t matter how good the rest of your email templates are, the recipient won’t reach the call to action if the subject line puts them off.

What you might not know about:

Subject line- Respect your recipient’s time and intelligence, and deliver the promise. It should be so clear and obvious so people would have a good reason to click and read the rest. Do not resort to text stuffing because the email server will automatically label it as SPAM and your letter will never be delivered, or your recipients will be so disappointed that they will unsubscribe from your list or get offended and review their relationship with you.

Here are some spam words that will likely be flagged by spam filters just so you know:

1) Free

2) Amazing

3) Giveaway

4) Unbelievable

5) The best ever

6) You won’t believe it

7) Lottery

Signature block- It is the information block that follows your name at the bottom of your email message. A simple disguise of general information you are promoting the links and selected personal data that you want the whole world to know about the company. Do not add your email address on it since your return address is either recorded in the “From” field of it or can be found easily by clicking the “Reply” link.

Why your business needs email marketing:

1) It is measurable

2) It is also targeted

3) Increase website and in-store traffic by getting customers to come back

4) Deliver coupons

5) Build lasting customer relationships

6) Drive referrals and word-of-mouth marketing

7) Increase conversion rates and lifetime customer value

If true is not easy that doesn’t gives the excuse to not try it out. At this time anything that can help increase the business opportunities should not be dismissed. Let us know if these tips work out for you!